ChatGPT now shows businesses their mentions and clicks

Published 11.11.2026

On November 10, OpenAI launched Businesses in ChatGPT in beta. In Business Hub, a company can claim its listing in ChatGPT, update its details and, for the first time, see how often ChatGPT cited its website and how many people clicked through.

What the dashboard shows

Insights cover the past 28 days:

• Mentions. For an online business, a mention counts only when ChatGPT references your website. The brand name alone doesn't count.
• Website clicks. How often people clicked through from ChatGPT. OpenAI notes that a click doesn't confirm a visit or a conversion.
• Discovery topics. Common themes in answers where ChatGPT mentioned or cited your website.

You won't see people's prompts or conversations, and there are no competitor rankings. A blank metric doesn't necessarily mean zero: data appears only once there are enough conversations.

How to get started

1. Sign in to ChatGPT and open Business Hub from the sidebar (chatgpt.com/business-hub).
2. Search for your business by name. An online business that isn't listed may be able to add itself.
3. Verify your connection to the business: a code by phone or business email, a TXT record in your domain's DNS, or a Shopify store.
4. Complete identity verification with Persona. Without it, you can't view insights, publish changes or get the verified badge. You may need an ID and business registration details.

Claiming is free and doesn't require a ChatGPT Ads account. Separately, OpenAI launched Business Agents, company chat assistants inside ChatGPT. For now, they're available only to eligible ecommerce and online service businesses in the US.

What Business Hub doesn't do

OpenAI says it plainly: claiming your business doesn't guarantee that ChatGPT will recommend you more often, and advertising doesn't influence its answers. The dashboard shows the outcome; it doesn't control it.

What to check now

A mention counts when ChatGPT references your website. To find and cite pages, ChatGPT reaches them through its bots: OAI-SearchBot for search and ChatGPT-User when a page is opened at a person's request. If robots.txt, Cloudflare or your host blocks them, you'll see few mentions, and content won't be the reason.

The free aiseen.cloud check shows in 15 seconds whether your site lets in OAI-SearchBot, ChatGPT-User and other AI bots.

Sources: OpenAI, Nov 10, 2026, OpenAI Help Center, Search Engine Roundtable.